THE ASK With the objective of adding innovation to journalism, in order to improve the way in which people live and work, the “Accenture Journalism Prize” was launched in Argentina, Colombia and Chile. To digitalize the Prize’s dynamic, we developed a webapp where writers publish their projects, to be which are qualified by a jury that later chooses the winners. This development feeds itself from both front and backend, that contain variables depending on the different stages of the prize: before, during and after it.